Online Marketing

Catapult Sales And Click Through Rates With Peel Away Video Ads

Peel Away Ads

by Matthew J. Loop

If you want to increase your click through and conversion rates then its time that you investigated one of the newest and most innovative advertising tools on the market - Peel Away Videos. If you had just one improvement to make on your sight that could help you dramatically increase your web traffic then give peel videos a try, as they have a way of being educational as well as fun for your web-surfers at the same time.

Open the Peel Away Ads site in a separate window by clicking here.

Peel Away Videos appeals to that part of human nature that loves to play. Most people are so startled and impressed by the visual impact of this feature that they will email their friends and tell them about it. This results in more visitors to your site. In fact, peel videos are so effective as spectacles that you should make sure that you have a gizmo on your site that asks your visitors if they would like to recommend it to another friend. Many people will just do this so that their friend can check out the visual sensation of the peel away video feature.

Peel Away Videos is the natural evolution of the mega-successful Peel Away Ads which worked in a similar way. In both cases, all a surfer to your site has to do is point and click on an icon. The information on their screen then appears to magically peel away to reveal the ad or the video beneath. Of course viewing a static ad is one thing but it’s even more spectacular to see a peel video in motion beneath the information on your web page.

Still another incredible attribute concerning Peel Away Videos is that it makes it look like you spent a lot of money on your website, when in reality you spent less than fifty dollars. Savvy internet marketers know that the more user friendly and technologically impressive your web site the more likely that customer will be to get out his or her credit card and buy your product or service. This is because technological swiftness builds trust with a customer.

Even better the peel pages program is easy to install and you can configure it to install impressive looking dog ear pages on several domains at the same time with almost no effort. You also do not need to be a technical genius to use it thanks to a step by step installation guide that is included with the purchase of the peel pages program.

The peel ad is also visible in 98% of browser so there is not much of a chance that someone will miss seeing your video ad when they log in to see your site. They are certainly much less obnoxious then the banner and pop up advertisements that can annoy a customer so much that they actually leave your site. Yet another benefit is that posting a video ad is it can spare your visitors the trouble of reading reams of copy about your services or product.

There are next to no creative limitations when it comes using this type of corner ad creatively on your website. A point and click step by step process makes the installation of Peel Away videos easy. Furthermore this program is inexpensive for such a contemporary movie like advertising effect and is priced under fifty dollars.

Peel Away Video also comes with a guarantee that allows you to return the product if you do not see results from using it within eight weeks. This means you can try out the product on your website to see how well it attracts buying visitors for yourself!

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For more information about Peel Away Ads go Here

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Long Copy Sales Letters - Do They Really Work?

Long Copy Sales Letters

by Ray Edwards

Many people that I speak to think long copy is dead. They say that nobody reads it, it’s not effective any more, that long copy is hopelessly old-fashioned and out-of-date. I think that the demise of long copy has been exaggerated. Long copy still works and lives.

Today’s resource is from my own online copywriting course, available at WebCopyWritingExplained.com. In this lesson, I explain why long copy works and show you how to use it effectively.

There are three reasons why long copy is effective:

We love to read about what we love. When you’re interested in a certain product or service or video, don’t you love to visit websites that tell you more about it? Don’t you love to find books on your favorite topics? There’s a favorite little bookstore of mine here in Spokane called Auntie’s Bookstore. When I go in there with a topic in mind, I don’t just buy one book on that topic, I buy ALL the books on that topic! You could verify that if you could see my office here. You would see hundreds of books on the subject of marketing, copywriting and web conversion. We love to read about what we love, and that includes sales letters about what we love!

Selling online is different from selling in person. When you deal with a client in person, you aren’t only listening to what he says. You are also reading his body language, looking for clues to his thoughts. By contrast, when you sell online, you lose all those valuable visual cues. Instead, you have to define your client’s objections in advance, then answer these objections. This can take a lot of words, and lead you directly to long copy!

Long copy helps you tell a story. In Seth Godin’s book, All Marketers Are Liars, the author discusses the power of stories to sell a product. Learn how stories sell, and how that can help your business.

Here’s a formula for writing a four-part long copy sales letter that works almost every time, if it’s executed properly. I credit this formula to John Carlton (and, by the way, I highly recommend all his material to you):

Here’s what I have to offer. Clearly explain what you are offering to your readers.

Here’s why it’s right for you. Explain your solution to your reader’s problems.

Here are some answers for you. This could take the form of FAQs. In this section, you answer any objections they may have, before those objections are even made.

Here’s what to do now. Buy! Call now! Right now! That’s what you want them to do right now!

Interestingly, you could even use these headlines word for word to start each of the sections in your copy, and it would work great!

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