More Ways of Promoting Your Online Business Offline
By Willem Steyn
You really work hard to make money on the Internet. Are you doing it right? This article is going to cover a unique way of how to promote your Internet home business, using offline tactics.
From the first day when I started an Internet home business a couple of moths ago, all that you read about were that the money is in the list and that has not changed. The way you build your list has changed, but you still need that list, if you want to be successful with your internet home business. The problem is that creating and maintaining that list is hard work.
You have an excellent product that you want to sell and you really want to make inroads with this product. You have never considered your business, an Internet home business, but you are beginning to think otherwise.
Here is something that can not be emphasize enough; the Internet is a essential part of any successful business nowadays.
You also own a store which is a perfect example. You run a gift shop. In order to keep your customers returning to your store, you want to stay in touch with them. You need to communicate with them.
Well, the Internet is the ULTIMATE communication tool.
Here is how you must use the Internet to your advantage. From now on, every time a customer buys a gift from you, you should collect these five very important pieces of information:
a) Their first name
b) Their last name
c) Their email address
e) The name of the person that they are buying the gift for
f) The REASON why they are buying the gift?
Let us presume that one of your customers is buying the gift for their mother, for her birthday. About eleven months after that purchase, you send the customer an email reminder that his mother’s birthday is coming up soon.
Then you offer them a 25% discount on one of your nicest gifts, if they call and place an order in the next 72 hours.
Your telephone will keep ringing and the sales will be marching out of the door.
Not only will you be giving your customers a very good reason to take you up on your offer, but you are doing them a HUGE favour by reminding them that their mother’s birthday’s is coming up.
With this kind of customer service, you will be really streets above the rest of your competitors.
Once you have your customers email addresses, you can send them occasional promotional messages all year long. For instance, you can let them know when you have very rare gifts in stock.
Again, it is all about providing an excellent customer service, so the next time one of your customers needs to buy a gift, your store will be the first store that comes to mind.
To summarize this article there are many ways that you can use to be successful only if you are prepared to learn and is willing to work hard at it. Set some goals and follow these goals. Goal setting has given thousands of people all over the world a successful way to financial freedom.
About The Author
Willem Steyn is a retired asset manager, started a home business to still stay productive and motivated and plays an active part in his local society. For more information, on how you can start your own
internet home business and to find out how you can achieve this work from home business goal he invites you to visit Posted in Online Marketing May 27th, 2007 by Sellportal | No comments
Creating a Winning Product for the Web
By Scott Michael
If you’re still scrambling to find a way to become the next big Internet Marketing guru, I have news for you - achieving wealth on the Internet is much easier now than when the top dogs first got started on the Net.
Before you can rake in the big bucks, you’ll need something to sell. We’re going to start out with a way you can reap the instant rewards the Internet has to offer - creating your own digital information products!
Don’t let the word “digital” scare you off - you don’t have to be a technical wizard or a top notch editor to put together a first class, high quality product that your customers will find very valuable.
Find Your Passion
I never recommend that anyone just find a popular topic and create a cookie cutter version of someone else’s work. You might not be interested in that subject matter - and it will be apparent that your enthusiasm is missing when your customer downloads your product and finds that it falls flat.
Start by finding a topic that interests you or appeals to you. Don’t worry if you’re not an expert - you don’t have to be! The Internet is the most comprehensive library of resources you can find anywhere in the world - and it’s open 24/7, 365 days a year.
When someone is looking for an information product, they’re generally seeking a solution to a problem. It could be a man who heard rumors of layoffs in the coming months… and he wants to find a way to forge his own path to success.
Or maybe it’s a mother of twins, both of which suffer from colic and are crying for 18 hours a day. She’s looking for anything to grasp onto - a solution that can help her end her baby’s tears and get a good night’s sleep.
Your passion might be about a solution you discovered to a problem that was nagging you in the past. Wouldn’t it be nice to share that information with others, and make a nice profit from your insights?
You can even choose a topic you’ve wanted to learn more about for years, but haven’t had the time to because you’ve been working the 9-5 grind in the drudgery of the real world.
Cashing in on Quality eBook Creation
Barnes and Noble is becoming a thing of the past as consumers are now turning to the joy of downloading their books on the Internet - even if it’s 2:00 in the morning and they’re wrestling with insomnia.
You can create an informational eBook (not a fictional work) and put together a professional digital product that generates more income than if you’d had dozens of traditional books distributed by print publishers to hundreds of brick and mortar bookstores.
The Do-It-Yourself Route
For those of you who can put a sentence together, you’ll want to create your info product using your own unique “voice”. As you being to build your online empire, customers will become familiar with your style and begin to recognize you as an authority. And that opens the door to a flurry of back-end product sales!
To begin, choose a basic topic that interests you. It’s best if you can find a niche audience to target. Some people mistakenly think the broader their topic, the higher the sales - but in reality, the more targeted your message, the higher the conversion rate.
Let’s take the niche of parenting as an example. Don’t just create a Good Parenting 101 eBook. Get more specific, and think about future books you can create, such as:
- How to Get Your Baby to Sleep
- How to Teach Your Baby Sign Language
- How to Raise a Smart Baby
- How to Potty Train Your Baby
- How to Wean Your Baby to a Bottle
- How to Hire a Good Babysitter
Do you see the pattern? You want to take your customers through every issue a parent may have. Each time they buy a product, you start marketing back-end products to them for repeat sales.
This is the way successful Internet Marketers build their empire.
About The Author
A Top-Earning Internet Marketer and Author in New York City, Scott Michael shows you how to earn an incredible income at home (working just 2 hours a week). Learn more about his top recommendation at Darn Rich