How Article Marketing Can Help An Offline Business
By Ryan Smith
The most common and prevalent perception of article marketing is that it can be used to promote an online business to a very effective degree. It is undeniably true that article marketing can bring traffic to a website like nothing else can, and that could mean good businesses, but it is also true that you can use article marketing to boost your offline business. This is how you can make the method work.
When you submit articles to a directory, you are allowed to put a back link of your own website below the articles. This means, when a person stumbles upon that article through a search engine, there is a very high probability that the person will visit your website also, if your article is even halfway interesting to them.
Visiting your website is the primary step in the direction of having a sale secured. This is the way in which online businesses thrive. They use article marketing as a very important tool in their promotion.
Now consider your offline business. Most people who have an online business also have an offline business, and vice-versa. You can actually use article marketing to multiply your offline businesses too. The following are some tips and pointers on how to go about this task:-
(i) First and foremost you should develop a website. Your website should be informative and should pertain to the product that you are selling offline. You are not selling on the website itself, but you must have a good website of your own if you need to use article marketing for your offline business.
(ii) Then write several promotional articles about your product. You must be sure to use the keyword pertaining to your offline business. If you have a business of providing window cleaning services in Miami, then you must use ‘Miami window cleaning services’ as your keyword. Use this keyword a number of times in your articles. The equation is thus, for every hundred words of content, use the keyword once.
(iii) Submit these articles to the ezines and online directories. When someone will be searching for window cleaning services in Miami, they will certainly find your article, and thus your website. Your website will be your advertisement. It will have your contact information and in all likelihood that person will call upon you for your services.
This is the way in which article marketing can actually help you in your offline business, and not just your online business. By article marketing, you demonstrate that you know the product fully well, and are pitted against some competitors on the websites. This can certainly bring more business to you, since you prove that you know your job well.
About The Author
Ryan Smith is the author of the hot, new, ebook “Article Marketing Success.” Download your free copy at Posted in Online Marketing May 18th, 2007 by Sellportal | No comments
How to Make Money from Blog Marketing
By Dassana Jayalath
Blog marketing is one of the latest trends of marketing online that you are going to find. Blogs which are also known as web logs are very popular in this day and age. You can make a blog on any particular subject that you want and then publish it for the world to read.
If you are just beginning in internet marketing, you are going to find that starting a blog is very easy to do. Anyone can sign up for a free blog, and then proceed to market basically anything that they want to. Because blogs are free to have and make, this makes blog marketing even better. Where as if you have a website, and are wanting to market things that way, you would have to pay for your domain, pay for your hosting of the domain, and then know some HTML or hire a website designer.
Search engines love blogs, and are always pretty fast to index them. Getting yours out there for the world to see is not going to be hard. There is this cool tool that you can use every time you update your blog that is known as pinging. Pinging your blog after every entry that you make will let everyone know that your blog has a new entry and updated.
Depending on your overall goal with blog marketing, you can update your blog as frequently as you like. Which could be daily or weekly. Whichever you choose, just be consistent with it. If you start out updating daily, stick with it. This way your blog readers will know that they can check your blog daily for new postings.
If you are wondering exactly what you can market in a blog, you can market whatever you want to. However, it is best to stay within one market in your blog. If you have several different things that you would like to promote, and none of them really fit together well, you can create a blog for each market. Remember that if the markets are not related, do not mix them on your blog. For example, if you have a blog on vacuum cleaners, you will not want to also mix in television sets on the same blog. This is because both vacuum cleaners and televisions sets are two different markets. But, you could mix vacuum cleaners and handheld mini dust busters. Make sense?
There so many things that you can market in your blog. Whether you want to sell your own products and services or someone else’s and make a commission off of what you sell. The sky is the limit when it comes to marketing. Affiliate links work great in blogs as well. Signing up to sell other people’s products and then marketing them in your blog is a great idea.
If you are considering having both a blog and a website that will work if you have enough information to cover in both. Linking them both together is a great idea if you do decide to have both. You can always use the website to hold your main information and products, and the blog to promote them and discuss any issues regularly.
Wondering about hosting? If you have a website, you can either host your blog on the same server you use for your site, or you can leave it where it is. The choice is ultimately up to you, either way you can have successful blogs that will begin to bring in revenue to you.
Getting links to your blog is a good way to gain new readers. Another great tool you can use is the RSS feeds. When you use the RSS feeds, it allows people to publish your blog on their site, and in return it gets you more visitors.
Blog marketing can be pretty effective if it is done right. However, you cant just set up a blog and expect people to find it. Get your blog out there and make it known to others just as you would a website. Exchanging links with others will help, so will article marketing using your blog.
Blog marketing is easy and anyone that wants to can do it. Getting your blog out there and known will be your biggest challenge, but just know that the harder you work at it, it will pay off. Find sites that are related to the market you are promoting, but not in direct competition and ask for link exchanges.
About The Author
Dassana Jayalath is the editor of InternetBizIQ newsletter. Visit www.InternetBizIQ.com to get more information on online internet business opportunities. : Resources For Internet Entrepreneurs