By Wilfred Ball

As alot of you already know, writing articles is an easy way to online business success. Article writing has vast become a superb form of advertising and marketing for thousands of businesses and entrenepeurs. They know where the moneys at. The popularity of article writing has skyrocketed recently and is the best way to successfully receive targeted traffic to your website.

By writing articles, you are showing the world you are knowledgeable on the topic you are most familiar with. Lets say you are an expert on email marketing, and your website is created around email marketing. Then you would write an article based on that topic and website theme.

Then submit your article to numerous article directories around the web,
(and there are hundreds of them). As the webmasters of these article directories start to approve and publish your article. This will start to build massive exposure to your website because you also left a link back to your website in the resource box. Now the search engines start to spider all of the article directories.

Now it gets good. The search engines see fresh, new content in the directory and then they see a link back to your site. Now the search engines crawl your site!! Here you will see your website start to move up the listings in engines like Google, MSN, and Yahoo! , just to name a few. Now you start to become an authority in the field of your topic (email marketing). Now when people search the keyword “Email Marketing”, they find your article in the search engines and visit your site. Now you start to get alot of high quality backlinks to your website. This is known as link popularity. As time goes by you will receive more and more links back to your site. Your site shoots up the search engines.

Now this is the best form of traffic you can get because everyone who visits your website IS looking for “Email Marketing”. This results in more sales for you! Very powerful stuff. As you start to build up back links to your site, you begin to become a big presence in the online world. You become a trusted individual on your field of expertise and build a positive reputation to everyone in the online business world.

I must also mention that all of this effort you put into article writing, and submitting to article directories, does pay off. All of the traffic you will get is laser-targeted, free traffic. You do not pay one cent for this. Now who would argue with that!

Heres another little trick to improve on the search engines. Lets get back to the “Email Marketing” scenario. Your writing an article on email marketing. Now you submit it to the article directories. What are you going to call your article? Why not just name it “Email Marketing”. Right now there are 466,000,000 searches on Google for this keyword. Why not target that keyword phrase and capitalize on the free traffic for the most popular phrase on Google!

You see where I’m going with this? Imagine all the free traffic you can get from just from this one simple technique. You can be stuffing your bank account with all the money you can handle.

So get started writing articles and submitting them right now. The more you write the more successful you can be. Don’t be afraid of article writing, there are tons of resources out there to teach you this. You do not have to be a literary major to do this. Let your passion to succeed guide you.

About The Author

Wilfred Ball is a writer, author, and owner of Apex Article Directory< . Feel free to visit us and submit your articles at www.apexarticledirectory.com

By Ron Bates

The power of a personal Internet presence was the subject of a conversation I had with a colleague the other day. He was trying to understand what the value of a personal Internet presence was to a non-executive.

I asked him if he saw value in other industry colleagues, peers, co-workers, subordinates, superiors, existing or prospective customers, media or trade-show personal, fellow industry association members, et al. being able to learn more about who he is as a person, a professional and/or his subject matter expertise and abilities. Notice I didn’t even mention - recruiters.

I then suggested if he believed there to be tangible value in the above, then having the ability to simply say, “If you’d like to know a little more about me, just Google me” is an extremely powerful statement. I also told him he’d really know how powerful this is when after saying this to someone they respond with, “I already Googled you; that’s why I contacted you.”

In the business world, we are all pressed for time, and most of us have far too many people asking for our time. Not only does having visible information on-line anyone can find by doing a simple “Google me” search help you when deciding whether or not to consent to a meeting with someone else, it can also help those who want to meet with you have a more aligned and productive conversation with you. This says nothing about the increased exposure it gives you in the business world to opportunities to share your subject matter expertise through speaking engagements, publications, forums, etc. Notice I didn’t even mention - career opportunities.

The key concept many people fail to understand is the following:

It is one thing to have content floating around the Internet pertaining to you. It is an entirely different thing to have content visible on the first page of hits when someone does Google you.

So how do you go about proactively not only building a personal Internet presence, but also building a visible Internet presence by driving content in your control to the first page of Google? Start writing. It’s that simple.

What do you write about? Write about the problems you solve everyday. Write about the systemic problems and/or issues you address everyday and how you address them based on your unique perspective and subject matter expertise. You don’t have to give away the farm. Simply speak about situations and solutions in more general terms.

This also begs the question: Where do I publish what I write? There are all kinds of places to publish content, but the media you’ll most likely want to publish in are blogs and articles. This content will typically become more visible (i.e., rank higher) in search engines faster than general personal or corporate website content you might publish. That said, all blogs and article sites are not created equal. There are many, many, places to publish content, but you want to publish content in places which will result in high ranking content that will ultimately show up on the first page of Google.

So how do you identify the “right” places to publish your content? Look for sites that have a lot of traffic combined with also having a lot of changing or new content. Sites that have these two elements going for them will typically result in content that ranks higher faster in the search engines. Sites combining a lot of traffic with blogging or article content are typically the best. On-line networking sites such as Ecademy combine a lot of traffic with constantly changing new blogging content. There are even some ezine “article sites” such as EzineArticles that combine a lot of traffic with constantly changing new article content. You can also create even more exposure for the content you create by leveraging sites like ArticleMarketer that broadcast your article content to even more article, blog, newsletter, etc. publishing sites.

Here is the key: the power of leveraging sites such as Ecademy, EzineArticles, et al. comes from using them to point to other web content you’ve created and/or already exists that you want to drive higher in ranking in the search engines. You benefit from “guilt by association” as a result of hyperlinking to other content. When search engines like Google scan your content on sites like Ecademy and EzineArticles and find hyperlinks to other content, they give preferential ranking to the hyperlinked content.

With a little effort, and by leveraging the power of sites like I’ve mentioned above, you can build a visible personal Internet presence in as little as a couple of months. You will then be able to benefit from the power of being able to say, “If you’d like to know a little more about me, just Google me.”

About The Author

Ron Bates is an expert in mission critical retained executive search. As recognized expert in building an on-line personal Internet presence, Ron has been referred to as “the most connected man on Earth” with +27,000 direct contacts on on-line professional networking platforms. Find Ron’s blog “Internet Presence - Do you exist?” at http://www.search-advantage.com