By Susan Jan

A lead can be described as an individual or a group of persons, who have similar interests in a service or a product. There are many ways of acquiring leads, with the more traditional method such as advertising in newspapers and other media, to telemarketing, to purchasing leads from lead generation companies etc. However, these methods nowadays are not as impressive and productive as they were just a couple of years back. Nevertheless, if executed properly, these lead generation methods can still yield productive results.

In this modern era of computer technology and the advent of the internet, it has become much easier to search for and qualify targeted leads. To search for leads online, it is a plus for the sales agents to have a working knowledge of internet marketing and effective and cutting-edge search tools.

In competitive industries such as the insurance industry, generally many companies and agents vie over customers. One way for companies or agents to get a leg up on their competition and to get targeted success is to purchase and to use high-quality, highly qualified and targeted leads which could easily be converted into their business customers.

Nowadays, lots of online companies offer various kinds of leads such as mortgage leads, mlm leads, marketing leads, insurance leads and other business leads. The procedure of searching for and qualifying leads online is very simple. When targeted prospects come across the lead generation company’s web site, they are asked to fill out a form on the lead provider’s web page, often in exchange for free and useful information or resource. The lead providing company then collects and sorts these prospects information, such as the name of the prospect, contact number, email and the address, and then sells this information to any sales agent in need of these leads. Upon receiving these leads, the sales agent then proceeds to contact the leads listed and to offer further relevant information and quotes on the product or service, and to hopefully close the sale.

On the basis of quality there are mainly two kinds of leads:

Competitive Leads: These leads are not fresh and exclusive, and are sold multiple times to multiple companies or buyer. They are usually cheaper, but the prospect is not as open or responsive to calls or offers from agents.

Exclusive Leads: Theses leads are sold exclusively to one buyer only. Because of this, these leads tend to be more expensive. The advantage is that these leads may be more responsive to your offer.

Regardless of what type of leads you use, leads are bound to improve your performance and sales.

About The Author

For more on Leads visit unlimited-lead-generation.info. Susan’s articles are also available at health-and-fitness-hub.info.

By Mirko Davidovic

Majority of the affiliate programs have built-in type of advertising that they recommend. You join their program, start with their banners, e-mails and traditional style of advertising. Before you know it, there are thousands of affiliates using the same material and the competition becomes overwhelming.

The need to stand out from the crowd is obvious.

Splash pages are the solution. Splash page is a condensed version of the affiliate program with your magical twist.
Usually a single html page.
Here you can express yourself with different designs, such as graphics, layout, content, sound etc. This is where you can add your personality as well as target different audience for various types of promotions for the same program.

Summarize the program in short yet effective marketing material without too much hype. Copy the “key” points of the program with some of their graphics and colors too match.
To build a splash page decide the type of audience you are after. Let say for example you are after the traffic exchanges.
The action is fast and you have couple of seconds to get the viewers attention. The person is surfing number of programs simultaneously and unless you capture their attention they are gone forever.

So how do you do this?

To explain this question let’s rip-apart some of the splash pages, created for 2 of the affiliate programs.

The first page is aggressive, fast action, designed for the traffic exchanges and particularly for the “testosterone” type of audience.
To grab their attention, focus was on their audio-visual senses.

The first thing you hear when you enter the site is flyby with a huge explosion. This does get the attention. Once this is accomplished the noise is toned down with the all-time favorite Top Gun theme.
As for the visual, the flashing “Brand New” banner does the trick. The theme of the program is “No Nonsense Fast Cash” so it is included upfront as well as the fact that is free to join. The background is night time with flickering stars all designed to act on the subconscious of the targeted audience.
The black inside the border is to compliment the theme and the content is basically summarizing the program. The “electrified” enter sign is to keep the adrenalin going.

This first impression is the key. If you are able to arouse the viewers curiosity within these few seconds, congratulations! You have overcome the main hurdle.

The other page is designed for different audience.
It is for the general audience with genuine interest to make money.

The colors, graphics and the entire layout are toned down. The theme here is residual monthly income.
The chosen background is faded US dollars which compliments the page nicely. The colors are green and once again acting on the subconscious of the audience.
The title reveals the program and the content is the summary of the program.
The key focal point in this splash-page is the movie. Excellent presentation that does all the selling for you. It is so powerful and well composed that it is the marketing tool. The rest of the site is designed to reinforce the main theme.
The income calculator is added as one of the motivators, that answers “show me the money!”. Here a viewer can play around with the numbers and see exactly how much money they will be earning.
Some of the slogans are taken from the main program, here again, keeping within the context of the affiliate program.

These are just some of the examples of how to use your creativity to target different audience. You can use different themes for the same program.

One thing is a must. Make sure you can measure your success. If a particular design is not working change it.

Just remember this is not about you, but your ability to effectively relay your message to the targeted audience.

About The Author

Mirko Davidovic is CEO of www.fyi4u.net and www.winemakingplus.com, with formal education in Chemical Eng.Tech. , Biochemistry and Psychology.
Mirko’s main objective is to empower individuals to achieve their goals, celebrating with their own exquisite, mouthwatering wine.