By Michael Dlouhy

A few years ago I got a phone call from a lady in Texas. Sometime earlier, she had started a major corporation, whose name you know. It probably had a branch in your town. It’s since been bought out by an even bigger fish.

Anyway, this lady was very gracious. She was going to start an MLM company, and she wanted feedback from some MLM leaders on what she was doing. She flew Linda & me to what must have been the biggest ranch in all of Texas.

We were there 3 days, along with several MLM “Heavy Hitters”.

***They Told Her She Had a HUGE Winner!***

She showed us her products and she showed us her compensation plan, and she asked for our thoughts.

The Big Boys (and Girls) were flabbergasted by her wonderful products and astonished by her compensation plan.

Every single one of them wanted to be THE master distributor, so she would build the company under them.

***The Painful Truth***

When my turn came, I told her the truth: she was dead in the water. She had a bunch of “me-too” products. And her compensation plan was from the dark ages of MLM, piling up money for the leaders and sacrificing all the part-timers who would hope to fulfill their lifelong dream of having their own business.

With this comp plan, the part-timers were destined to fail. They’d never understand why. They would blame themselves, and many would never take the risk again.

Dora (not her real name) pulled me aside before we left and thanked me. Somehow, despite all the smoke coming from the MLM Heavy Hitters, she knew Truth when she heard it.

She stuck to the business she knew.

But if the Heavy Hitters would try pulling that stuff with one of the richest women in the country, imagine what they’d figure they could put over on YOU!

***Have You Fallen For The All-Time Favorite Heavy Hitter Line?***

Tell me you’ve never heard THIS one before:

“Go get one hundred NO’s every day. You’re just getting closer to a YES.”

Think about this. Isn’t it the stupidest thing? What nitwit came up with this idea? The word “NO” has taken more good people out of network marketing that any other word in the English language.

Picture this: all day long you’ve been flirting with your spouse. At night you take a bath, candles around the tub, soft music, perfect for romance. Some hugging, some kissing.

And your spouse says “NO!”

GREAT! Just 99 more “NO”s and you’ll get lucky! And those MLM Heavy Hitters tell you “NO” is a good thing.

***More Heavy Hitter Marketing Insanity***

Another bit of wonderful Hitter advice for you: “Talk to EVERYBODY about your business opportunity.”

Oh, man, don’t get me started!

There’s an old saying you hear from time to time: the reason you have 2 ears and 1 mouth is you should LISTEN twice as much as you TALK.

Take a good look next time you see a Heavy Hitter. I swear, if you look closely, you’ll see they have zero ears and THREE MOUTHS!

But for the sake of argument, let’s see where their advice leads us.

Let’s say you owned a shoe store. You get 300 visitors. If you have the right styles, colors, & price, could you sell some shoes? Absolutely.

But you’d never try fitting a corporate Secretary working at the Trump Towers with men’s construction work boots. Not appropriate.

And not everyone wants your business opportunity.

“Talk to everybody” works great for the MLM Heavy Hitters - the 8% of the population who are salespeople. But if you’re part of the 92% who hate pushy, aggressive salespeople, THIS lie will make you feel totally inadequate to ever build a networking business.

***The Key Is Target Marketing***

If you’re recruiting, just talk to people who want a home business. Lead with benefits. Tell success stories so that REAL prospects see the value in your offer. And NEVER close them. Just offer them more information. The right people will ask to work with you.

Believe me, it works just that way.

About The Author

Michael Dlouhy is a 27-year veteran legendary network” title=”http://askmichaeldlouhy.com/\”>network” target=”_blank”>askmichaeldlouhy.com/”>network marketing trainer who will mentor you and help you program yourself for MLM success.

By Gaetane Ross

Most traditional businesses can cost thousands to start. So if you want inexpensive and/or free then try using a Web based business. There are several free tools available to help you create a high content design with a specific focus that can be a great marketing asset. If you don’t want to have to invest in a product then affiliate selling may be the best option for you. Once you have your web site complete and have high volumes of traffic using you key words and SEOs then you are ready to find a merchant that will affiliate with you. The affiliate promotes a merchants site with a link on his or her own web page. The merchant’s products and services are promoted through the link. When a customer clicks on a link and makes a purchase the merchant gives the affiliate a commission. This is because that visitor found the link from the affiliate.

The merchant and the affiliate will agree prior to the link being posted what the actual commission will be for a particular sale. The affiliate needs to make sure that the product and services he or she is promoting have to do with each other. You want to have a targeted audience and be able to promote these products and services on the affiliate site. If an affiliate has several types of businesses to promote they need to have their own sites independent on each other. This will keep things organized and only get the visitors who will generate sales. Make sure that all the pages you have are themed and easy to find on the popular search engines. You want to make sure that you are attracting potential buyers who are specifically looking for what your merchant or merchants’ offer.

Once you have figured out if a program offer is relevant to what your site contains choose a web site with high ranks on keyword searches. The higher the ranking on a specific search engine the higher the traffic that will be generated. This will also mean that this is a popular program, which is what you are looking for. You have found that site that will help you build a good affiliate relationship. Now it is time to contact your affiliate manager. This person will work with you to establish an account with said company. It is there job to be helpful and affective as well as respond back to you quickly. The affiliate manager should also be willing to go that extra step to make sure you have long-term success.

The best method of selling your site to someone else is to speak to your customers and visitors, as they are your friends. They will feel comfortable and in turn promote and advocate your sites and business to others. The best way to generate cash flow is to sell other peoples product, within an affiliate program. It is a sole source of income for the seller if they are not using an affiliate program. The more products of other people you sell the more in turn you will make. The first successful website is always the most difficult. Once you have figured it out you will surely succeed.

About The Author

4instant-online-business.com (Gaetane’s website)is our recommended resource for Home Business Opportunities.To start your own business today,go to: www.4instant-online-business.com or

She can also be reached at
Posted in Online Marketing April 28th, 2006 by Sellportal | No comments